Hokkai Heso Matsuri

Hilarious "Belly Faces" Dance Through Furano

Experience Hokkaido’s unique summer energy as around 4,000 performers transform their torsos into living, dancing characters.


Held in Furano, located in the very heart of Hokkaido, the Hokkai Heso Matsuri is a one-of-a-kind festival with over 50 years of history. Here, dancers perform with expressive faces painted across their bellies—creating a spectacle you won’t see anywhere else.


Taking place every year on July 28 and 29, this lively event celebrates the spirit and resilience of Furano’s pioneers. The highlight is the “Zubara” dance, where bellies become vibrant canvases. As dancers move to the rhythm, their “belly characters” come alive, drawing laughter and cheers from the crowd.


Feel the warmth of the summer sun on painted skin, the aroma of local street food in the air, and the deep, resonant beat of taiko drums. With opportunities to join the dance yourself, it’s more than a festival—it’s an unforgettable way to experience the heart of Furano.

  • * Please note that the text shown on this page includes machine translations.
  • * The event information is based on the dates and content of the most recently held events. Please check the official website for details as the contents are subject to change.
Nearest airports
New Chitose Airport Sapporo Okadama Airport Hakodate Airport Okushiri Airport Asahikawa Airport Wakkanai Airport Rishiri Airport Okhotsk Monbetsu Airport Memanbetsu Airport Nemuro Nakashibetsu Airport Tancho Kushiro Airport Tokachi Obihiro Airport

General Information

Event period
2026/7/28-7/29
Event venue
Whole town
Postal code
〒076-0026 
Address
北海道富良野市朝日町4
Telephone Number
0167-39-2312(Furano City)
Prices
Free
Car Park
free
Directions
●On foot: About 3 minutes from JR Furano Station
●By car: About 60 minutes from Asahikawa Airport
Website

Official site (Japanese)

* Information on facilities is subject to change. Please check each official website for the latest information.

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