Hokkaido Official Tourism Site HOKKAIDO LOVE!

Known as the "Center of Hokkaido," this airport is your entry point to the stunning natural beauty of the northern region. Take the Lavender Express bus for about 20 minutes to JR Biei Station. The scenic ride offers your first taste of the beauty to come.

This charming stone-built, Western-style station perfectly suits the picturesque “Town of Hills.” From December, the station front is illuminated, creating a romantic winter scene where snow and light blend beautifully. The moment you arrive, you can feel the unique winter atmosphere of Biei.

Located conveniently near JR Biei Station, this information center is your go-to spot for discovering the latest updates about Biei and beyond. Here, you’ll find a wide range of travel maps, brochures, and sightseeing tips to enhance your Hokkaido journey.

It also serves as the departure and arrival point for the popular Biyu Bus, which loops around Biei’s main attractions. Whether you’re visiting in the vibrant greens of summer or the snowy beauty of winter, the center provides all the support you need for an unforgettable sightseeing experience in Biei.

Departing in the evening, this bus takes you to major attractions where illuminated landscapes reveal a different, more enchanting side of Biei’s natural beauty. The departure and arrival point is Biei Tourist Information Center, conveniently located near JR Biei Station, so you can join with ease even after dark.

There is also a wide selection of accommodations, from hotels, inns, and pensions, to fully-equipped guesthouses for rent.

In summer, Biei’s rolling hills are filled with vibrant colors, but in winter they transform into a sparkling white world. This guided plan lets you explore the vast snowfields on snowshoes, where the clear blue sky and pure white landscape create breathtaking scenery. You may even encounter rare winter wonders such as frost-covered trees or diamond dust glistening in the air. Surrounded by silence, leave your footprints on untouched snow and enjoy the beauty of a world just for you. Snowshoes are easy to wear, making this activity safe even for children.

*Transportation to the site is by car. If you do not have a license or require transportation assistance, please inform us in the "Requests" section at booking.

Asahikawa City, a major hub for logistics in Hokkaido, is truly a treasure trove of food, where fresh seafood and seasonal agricultural products gather from all over the region.

In addition to the famous Asahikawa ramen, don’t miss local specialties such as Shio Horumon (salt-grilled offal) — said to have originated here — and Shinko-yaki, a flavorful grilled chicken leg dish. Each bite captures the warmth and authenticity of Asahikawa’s food culture.

The name “Sanroku-gai” is said to have originated from the area around 3-Jo-dori 6-chome in Asahikawa City, where the district first developed.

Nothing says winter in Asahikawa quite like the world-famous Penguin Walk. Designed to help penguins stay active during the colder months, this popular event lets you observe their natural habits up close. Visitors from around the world gather to watch these adorable penguins waddle right past them.

Another highlight is the polar bears, which become especially energetic in the cold season. Their powerful presence—running across the snow or diving into icy water—always draws cheers from the crowd.