Hokkaido Official Tourism Site HOKKAIDO LOVE!

With a 70-year legacy, Shiraoi Beef is renowned for its delicate marbling, rich umami, and exceptional quality. Raised amid the natural beauty of Shiraoi, it is one of Hokkaido's finest culinary treasures.

The story of Shiraoi Beef began in 1954, when Japanese Black cattle were introduced from Shimane Prefecture. Regarded as one of the foundations of Hokkaido's Wagyu industry, the brand has been carefully cultivated for generations.

Raised at the foot of Mt. Usu, the cattle benefit from pure water, a specialized feed containing beer yeast, and a low-stress environment. This careful approach produces outstanding quality, with more than 94% of Shiraoi Beef achieving A4 grade or higher. The brand gained international recognition when it was served to world leaders at the 2008 G8 Hokkaido Toyako Summit.

Shiraoi Beef is known for its fine marbling and tenderness. The sweetness of the fat melts on the palate, followed by the rich umami and depth of the lean meat. Whether enjoyed as a steak, barbecue, or traditional shabu-shabu, each preparation showcases its unique character.

Enjoying Shiraoi Beef in its hometown, surrounded by the tranquil landscapes of southern Hokkaido, offers more than an exceptional meal. It is an opportunity to experience the region's history, craftsmanship, and culinary heritage—an unforgettable taste of Shiraoi's unique food culture.