Hokkaido Official Tourism Site HOKKAIDO LOVE!

As Japan's only beer museum, this iconic red-brick Hokkaido Heritage site invites you to discover the passionate legacy of brewing through immersive 6K visuals and rare, limited-edition tastings.

Located within Sapporo Garden Park, the Sapporo Beer Museum is a stunning architectural gem. Originally constructed in 1890 as a sugar factory, this historic red-brick building now serves as the only museum in Japan dedicated to beer. Following its 2016 renovation, the museum offers a deep dive into the history of Sapporo Beer—a brand that grew alongside the development of Hokkaido. As you walk through the halls filled with vintage panels and the massive, historic boiling kldner (kettle), the heavy, silent air of the former malt factory transports you back to the Meiji era.

For a truly immersive experience, the guided "Premium Tour" is a must. You will be captivated by a powerful 6K theater presentation that brings the pioneering spirit of the brewery's founders to life with vivid realism. The journey culminates in a tasting of the "Fukkoku Sapporo Bakushu" (Original Recipe Beer), recreated using the same methods as when the brewery opened in 1876. Enjoy the rich aroma of malt and the texture of fine, creamy foam while gazing out at the garden’s seasonal beauty. It is the perfect place to relax and let your heart unwind with a cold, historic brew.