Biei Senka

A gourmet hub where you can experience the best of Biei's seasonal harvest

Biei Senka is the ultimate destination for tasting the fresh flavors of the "Town of Hills," Biei. Operated by JA Biei, this complex features morning-picked vegetables and exclusive breads made from local wheat.


Set against the stunning backdrop of the Tokachi Mountain Range, Biei Senka invites visitors to discover the region’s rich agricultural heritage. As you step inside, you will be greeted by the vibrant colors of crisp green asparagus and remarkably sweet corn, all harvested just that morning. The earthy aroma of the market connects you directly to the life force of Hokkaido's fertile land.


From the on-site Biei Wheat Workshop bakery, the enticing scent of baking bread filled with Biei-grown "Yumechikara" wheat fills the air. Don't miss the signature Biei Milk Bread—its incredibly moist texture and the gentle sweetness of local milk will melt in your mouth. For a more refined experience, visit the adjacent restaurant, Asperges. Here, you can savor French-style cuisine featuring Biei vegetables, each served at the perfect temperature to highlight its natural flavor in a calm and elegant setting.It’s a must-visit stop for anyone who wants to taste the true flavors of Biei.

  • * Please note that the text shown on this page includes machine translations.
Nearest airports
New Chitose Airport Sapporo Okadama Airport Hakodate Airport Okushiri Airport Asahikawa Airport Wakkanai Airport Rishiri Airport Okhotsk Monbetsu Airport Memanbetsu Airport Nemuro Nakashibetsu Airport Tancho Kushiro Airport Tokachi Obihiro Airport

General Information

Postal code
〒071-0204 
Address
北海道上川郡美瑛町大町2丁目
Telephone Number
0166-92-4400
Open
9:00-18:00 (varies depending on store and season)
Closed
Wednesday, New Year holidays
Car Park
66 spaces, free
Directions
●On foot: About 10 minutes from JR Biei Station
●By car: About 45 minutes from Hokkaido Expwy Asahikawa Takasu IC
Website

Official site (Japanese)

* Information on facilities is subject to change. Please check each official website for the latest information.

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