Hokkaido Official Tourism Site HOKKAIDO LOVE!

A nostalgic atmosphere where historic storefronts and new creative energy blend naturally, fostering warm local connections.

Set in central Asahikawa, the Ginza Shopping District is a lively area where long-established specialty shops, modern boutiques, and art galleries coexist beneath a classic arcade. Passing through the iconic red torii gate, visitors are welcomed by torii-shaped streetlights installed in 2001, casting a gentle glow along the street. Retro architecture featuring distinctive Showa-era kanban (billboard-style) facades creates a deep visual perspective, making the area ideal for street photography. Long cherished as the “Kitchen of the Citizens,” a place deeply rooted in everyday life, the district remains an essential hub for locals.

Shopping here offers a charming mix of daily essentials, second-hand items, and hidden finds in old bookstores. Wander into the side alleys to spot colorful displays of fresh seafood and vegetables, hear lively vendor calls, and catch the clink of glasses from nearby eateries. Follow the savory aromas to discover welcoming spots where friendly conversations with shopkeepers await. During events such as the Ginza Tanabata Festival in August, the street comes alive, offering the perfect setting to enjoy hashigozake (bar hopping) and experience Asahikawa’s authentic culture, where past and present meet, side by side.