Hokkaido Official Tourism Site HOKKAIDO LOVE!

Nestled in the quiet streets of Asahikawa, Hokkaido, the Otokoyama Sake Brewery Museum offers a rare opportunity to experience the deep-rooted traditions of Japanese sake brewing. Renowned as the preferred sake of Japan’s shoguns during the Edo period, Otokoyama continues to captivate sake lovers worldwide. Its brewing techniques rely on the crystal-clear spring water sourced from the Mt. Daisetsu range and the region’s bitterly cold climate—both vital ingredients in crafting its refined flavor.

Inside the museum, visitors will find carefully curated exhibits featuring traditional wooden barrels, brewing tools, ukiyo-e woodblock prints, sake cups, and historical records. These displays vividly convey the close relationship between sake and Japanese culture. From mid-December through February, guests can also witness the live brewing process, offering an immersive look into the craftsmanship behind Otokoyama’s sake.

A highlight of the visit is the free tasting corner, where multiple varieties—including freshly pressed and seasonal brews—are available for sampling. Many of these selections are available for purchase on-site, including limited-edition bottles, elegant sakeware, and stylish souvenirs. Multilingual signage and services ensure that international visitors feel welcome and well-informed.

In 2024, OTOKOYAMA SAKE PARK opened as a new extension to the experience. This interactive facility invites guests to enjoy sake cocktails and sake lees–based sweets on an open-air terrace, along with light meals made with local Asahikawa ingredients. Guided tours provide up-close views of sake production, offering an even deeper appreciation of the brewing process.

Surrounded by the natural beauty of the seasons—lush greenery in spring, clear skies in summer, vibrant foliage in autumn, and snowy landscapes in winter—the location is also a favorite among photography enthusiasts. Just about 20 minutes by taxi from Asahikawa Station, the museum is easy to reach and enjoyable for both seasoned sake enthusiasts and first-time visitors alike. It's a must-visit destination to savor the traditions, flavors, and scenic charm that define Hokkaido.