Hokkaido Official Tourism Site HOKKAIDO LOVE!

Step into the world of Tokachi dairy, where the aroma of fresh milk and the lively butter-making process bring Hokkaido’s rich flavors to life.

Oishisa Massugu-kan, a visitor center attached to the Yotsuba Milk Products Tokachi Headquarters Factory in Otofuke, invites you to experience Tokachi’s proud dairy culture firsthand. Through interactive exhibits and factory observation areas, you can see how high-quality milk and butter are carefully crafted from start to finish.

As you enter, a giant milk carton photo spot and the friendly mascot, Miruru-chan, welcome you inside. A soft, sweet milk aroma fills the space, gently building anticipation. In the Shiawase Farm guidance room, a 10-minute film introduces the enduring bond between local dairy farmers and Yotsuba Milk Products, a partnership that has continued since 1967. Hands-on exhibits — including realistic cow models for milking — make the experience engaging for visitors of all ages.

A tunnel inspired by lush green pastures leads to the vibrant production area. From behind glass walls, watch skilled staff and synchronized machinery as golden butter is filled into containers, accompanied by the steady hum of the production line. The visit concludes with a tasting of Tokachi’s premium milk — cool, rich, and smooth — leaving a gentle yet unforgettable impression of Hokkaido’s natural bounty.