Hokkaido Official Tourism Site HOKKAIDO LOVE!

Located beside the Sapporo Central Wholesale Market, the Outer Market is one of Sapporo’s top foodie destinations, where visitors can enjoy the freshness, flavors, and lively atmosphere of Hokkaido’s culinary culture.

Since the opening of the Sapporo Central Wholesale Market in 1959, the neighboring Outer Market (Jogai Ichiba) has grown into a thriving hub of food and commerce, home to about 60 specialty shops and restaurants. Ingredients purchased at morning auctions are delivered directly to vendors, ensuring outstanding freshness. Displays of vibrant sea urchin, glistening salmon roe, and impressive crabs delight the eye, while the salty sea breeze and lively vendor calls capture the spirit of the market.

At the market’s restaurants and eateries, visitors can enjoy premium seafood rice bowls and sushi prepared before their eyes. The rich sweetness of fresh uni and the delicate flavor of premium ikura create a dining experience unique to one of Hokkaido’s largest seafood markets. Fresh seafood displayed on ice is also available for purchase.

Bustling from early morning, the Outer Market is one of Sapporo’s most popular culinary attractions. Whether searching for an unforgettable seafood breakfast, local specialties, or the atmosphere of a traditional market, visitors can enjoy an authentic taste of Hokkaido and its rich food culture.