Hokkaido Official Tourism Site HOKKAIDO LOVE!

Located next to the Sapporo Central Wholesale Market, the Outer Market is a lively food district where visitors can experience the freshness and energy of Hokkaido’s culinary culture.

Opened in 1959, the Sapporo Central Wholesale Market is neighbored by the Outer Market (Jogai Ichiba), a bustling area where around 60 specialty stores and eateries stand side by side. Because ingredients are sourced directly from the morning auctions next door, freshness is truly unparalleled. Displays of vibrant sea urchin (uni), glistening salmon roe (ikura), and massive crabs are a breathtaking sight, while the briny ocean air and the energetic calls of vendors fill the market with life.

At the market’s eateries, you can indulge in luxurious seafood bowls prepared by skilled chefs or enjoy sushi crafted right before your eyes. The creamy sweetness of uni that melts on your tongue and the popping texture of fresh ikura offer an indulgence possible only with market-direct ingredients. Seafood displayed on beds of ice can be purchased on the spot, and many shops offer nationwide shipping, allowing you to take the taste of Hokkaido home.

Bustling from the early hours of the morning, this market is truly known as “Hokkaido’s Kitchen” and is a must-visit destination on any Sapporo itinerary. Whether you’re searching for an unforgettable breakfast or the perfect souvenir, the Outer Market offers an authentic taste of Hokkaido’s rich food culture.