Hokkaido Official Tourism Site HOKKAIDO LOVE!

Drift Ice Walk®

At "Sinra" in Utoro, Shari Town, you can embark on a "Drift Ice Walk®" to …

• Shiretoko, Abashiri, Monbetsu

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Kushiro Washo Market

This is the oldest market in Kushiro, established in 1954. It's one of Hokkaido's three ma…

• Kushiro, Lake Akan, Lake Mashu, Nemuro

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Shiraoi Beef

Japanese beef is considered to be among the best in the world, and the black wagyu cows in Shiraoi…

• Area around Toya, Noboribetsu, and Hidaka

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Ueno Farm

A garden where flowers bloom through the four seasons, cultivated by the Ueno Sayuki family based …

• Asahikawa, Sounkyo, Tenninkyo

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Flower Land Kamifurano

Flower Land Kamifurano, spreading across the hills of Kamifurano, is a flower field where colorful…

• Area around Furano, Biei

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Mt. Hakodate

A mountain with an elevation of 334 meters overlooking Hakodate city, a famous viewpoint where Mic…

• Hakodate, area around Hakodate

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Jewelry Ice

Every winter, the coast near the mouth of the Tokachi River transforms into a glittering gallery o…

• Tokachi, Obihiro

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Otokoyama Sake Brewery Museum

Boasting over 350 years of history, the Otokoyama Sake Brewery Museum offers a deep dive into the …

• Asahikawa, Sounkyo, Tenninkyo

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Lake Shikaribetsu

The only natural lake within Daisetsuzan National Park, located at 810 meters above sea level, the…

• Tokachi, Obihiro

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Rokkatei Obihiro Main Store

Rokkatei Obihiro Main Store, established in 1933, stands proudly in the heart of Tokachi and Obihi…

• Tokachi, Obihiro

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Shakotan Peninsula Sea Urchin

The Shakotan Peninsula is mostly known for its clear “Shakotan Blue” waters, but the r…

• Area around Otaru, Niseko

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Shizunai Nijukken Road Cherry Blossom Avenue / Shizunai Ch…

Over 2,000 cherry trees bloom along a road 20-ken (36m) wide and approximately 7km straight in Shi…

• Area around Toya, Noboribetsu, and Hidaka

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Hokkaido Ice Pavilion

Experience a stunning -20°C ice world featuring massive 25-year-old ice pillars. From shimmeri…

• Asahikawa, Sounkyo, Tenninkyo

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Shime-Parfait

After a night of feasting and drinking in Sapporo, there’s no better way to round things off…

• Sapporo/Jozankei

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Sapporo Hitsujigaoka Observation Hill

Just a 30-minute drive from the center of the bustling city of Sapporo, the Sapporo Hitsujigaoka O…

• Sapporo/Jozankei

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South Hokkaido Railway (“Donan Isaribi Tetsudo” railway)

Hop aboard the Donan Isaribi Railway and immerse yourself in a scenic coastal journey along the Ts…

• Hakodate, area around Hakodate

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Kitakaro Sapporo Main Store

Kitakaro is a renowned sweets shop and café chain in Hokkaido. In Sapporo’s Omotesand…

• Sapporo/Jozankei

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Rishiri Fuji (Mt. Rishiri)

Experience the breathtaking "Rishiri Fuji"—a stunning volcanic icon rising 1,721 m…

• Wakkanai, Rishiri, Rebun, Rumoi

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Hokkaido Museum of Modern Art

The Hokkaido Museum of Modern Art, located in the center of Sapporo, is one of the top art centers…

• Sapporo/Jozankei

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Butadon (Pork Rice Bowl)

Thick slices of pork, grilled to perfection and glazed in a rich, sweet-and-savory sauce, are serv…

• Tokachi, Obihiro

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