Hokkaido Official Tourism Site HOKKAIDO LOVE!

Matsumae Park・Matsumae Cherry Blossom Festival

Japan’s northernmost castle town, Matsumaecho, retains the atmosphere of an Edo Period city,…

• Matsumae, Esashi, Okushiri

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Ginga no Mori Observatory

Rikubetsu is famous for being the coldest town in Japan and its gorgeous star-filled night skies. …

• Tokachi, Obihiro

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Maruyama Park

A civic park located in Chuo Ward, Sapporo City, adjacent to the Maruyama Primeval Forest designat…

• Sapporo/Jozankei

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Shiraoi Beef

Japanese beef is considered to be among the best in the world, and the black wagyu cows in Shiraoi…

• Area around Toya, Noboribetsu, and Hidaka

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Hokuryu Sunflower Village・Sunflower Festival

Every year, more than 200,000 tourists visit Hokuryu Town's "Sunflower Village." Fro…

• Area around Sapporo

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Rusutsu Resort

Rusutsu Resort is located in an area of rich nature surrounded by a national park. It is one of th…

• Area around Otaru, Niseko

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Nakajima Park

Nakajima Park’s verdant landscape is a welcome respite in the middle of the northern metropo…

• Sapporo/Jozankei

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Lake Mashu

Known in Ainu language as "Kamuito" (Lake of the Gods), this caldera lake boasts a circu…

• Kushiro, Lake Akan, Lake Mashu, Nemuro

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Hachimanzaka Slope

Hachimanzaka Slope, a viewpoint rivaling the night view from Mount Hakodate, takes its name from H…

• Hakodate, area around Hakodate

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Noboribetsu Marine Park NIXE

At Noboribetsu Marine Park NIXE, one step inside the majestic castle reveals an incredible aquariu…

• Area around Toya, Noboribetsu, and Hidaka

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Mt. Showa Shinzan

Mt. Showa Shinzan was born from volcanic activity that began in 1943 (Showa 18). What was once a f…

• Area around Toya, Noboribetsu, and Hidaka

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Akanko Ainu Kotan

Located in a corner of the Lake Akan hot spring resort area, "Akanko Ainu Kotan" is one …

• Kushiro, Lake Akan, Lake Mashu, Nemuro

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Road to Heaven

A 28.1km straight road connecting National Route 244 to Route 334. A spectacular view where the st…

• Shiretoko, Abashiri, Monbetsu

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Goryokaku Tower

Rising 107 meters above Goryokaku Park, Goryokaku Tower’s second-floor observatory, at 90 me…

• Hakodate, area around Hakodate

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Upopoy National Ainu Museum and Park

Nestled along the serene shores of Lake Poroto, Upopoy—meaning “singing in a large gro…

• Area around Toya, Noboribetsu, and Hidaka

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Hokkaido Museum of Modern Art

The Hokkaido Museum of Modern Art, located in the center of Sapporo, is one of the top art centers…

• Sapporo/Jozankei

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Abashiri Prison Museum

Step back in time and explore Japan’s only full-scale prison museum—the Abashiri Priso…

• Shiretoko, Abashiri, Monbetsu

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Sapporo Beer Hokkaido Brewery

A 60-minute guided tour reveals the craftsmanship behind beer making, followed by fresh tastings a…

• Area around Sapporo

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Otaru Art Base

In the heart of Hokkaido’s picturesque port town of Otaru, Otaru Art Base offers visitors th…

• Area around Otaru, Niseko

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Sahoro Resort Bear Mountain

You can safely observe Ezo brown bears living in the Karikachi Plateau forest from a 5-meter-high …

• Tokachi, Obihiro

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